Life is too short to be serious all the time. At JUST we all can agree to that (since we don’t take ourselves too serious either ;)). But what we do take very seriously are our JUST vision and values. We want to be the most loved convenience fruit & vegetable brand by doing better things and by doing things differently.

We are not pretending to be perfect, because that would be very boring. Our JUST products are :

  • Pure and natural
  • Fresh
  • Most of our fruits are hand cut
  • And above all they respect nature

More about hessing

More about hessing

As the youngest offspring in the Hessing family, JUST is a fruity, new and fresh brand to keep an eye on. Hessing is our proud parent company and is one of the largest processors of fresh vegetables and fruit in the Netherlands. There is JUST one promise that really matters to Hessing: every product has to be healthy, delicious and fresh. So we can proudly say: “The apple doesn’t fall far from the tree.”

Enjoy nature with respect